Chem-Dry Franchise’s National Ad Campaign Targets Most Likely Customers

World’s largest carpet cleaning franchise’s ongoing marketing efforts heighten brand awareness, leading to local-level business booking

One of the major benefits of being a Chem-Dry floor cleaning franchise owner is that you don’t have to go it alone — especially when it comes to print and online advertising, which can be expensive, complicated and, if not well researched, fail to pay off.

As part of the Chem-Dry franchise family, owners are tied into major local, regional and national campaigns that build brand awareness and generate inquiries from consumers in their markets.

Woman’s World campaign gets high profile

For instance, a spring 2019 issue of Woman’s World magazine, a publication with 1.6 million readers, featured a national giveaway for a year’s worth of Chem-Dry carpet cleaning services.

The six-week contest was promoted in both the magazine itself as well as through an online landing page that gave further information about Chem-Dry’s full roster of Healthy Home cleaning services, and details about the brand’s legendary Hot Carbonating Extraction cleaning process. It also broke down Chem-Dry’s commitment to natural, green cleaning.

National effort, local results for Chem-Dry franchise owners

Promotions like this are designed to reach Chem-Dry’s core consumers, in this case women who are the household decision-makers when it comes to cleaning and maintenance services. A national ad buy wouldn’t make sense for a single Chem-Dry carpet cleaning franchise owner, but is a perfect way for the national marketing team to build brand awareness and get leads generated for franchise owners across the country.

“We worked with franchise owners to promote the contest through their social channels, so we were able to take that national advertisement and landing page and bring it down to the local level,” explains Doug Smith, Senior Vice President of Franchise Development. “This way, we can make the purchase through corporate, and everyone across the system can benefit from the ad and contest package. It’s the perfect illustration of how we make sure that all marketing, at every level, pays off for franchise owners in terms of boosted brand awareness and inquiries about getting estimates and booking services.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with over 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses each day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.

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