Rising Home Sales Mean Opportunity For Chem-Dry Franchise Owners
Realtors and homeowners are partnering with their local Chem-Dry team to have floors, carpets, countertops and more ready for the spotlight
The housing market across the United States is red-hot and showing no signs of slowing down. That’s good news for Chem-Dry carpet cleaning franchise owners in many ways — all of which mean strong revenues.
“Chem-Dry floor cleaning franchise owners routinely partner with realtors to get homes that will soon be listed for sale in tip-top shape. Carpets and floors are a given for cleaning, and that’s just the start,” says Douglas Smith, Senior Vice President of Franchise Development.
Whole-home cleaning is in huge demand
“If it’s an empty house, those services may be all that’s needed — but usually there’s more,” Smith explains. “Many of these houses still have people living in them, and so current homeowners may want their upholstery or leather furniture cleaned, their granite countertops refreshed, their ductwork cleaned … it’s a list that literally goes on and on.”
Realtors who are staging homes may want that “accessory” work done as well, especially air duct cleaning, as that can be pointed out on the listing, not to mention show up in the home price. Another easy upsell? Chem-Dry’s MicroPro Shield sanitizing service, which realtors, home sellers, and prospective owners all love.
Multi-unit buildings also are lucrative jobs
It’s not just single-family homes, either. Condo and apartment complexes, senior high-rises and other large-scale developments also are a natural multi-service Chem-Dry client.
“Franchise owners routinely connect with building managers who are dealing with the turnover that comes when tenants move out, or an owner sells, and they need to have that unit properly cleaned and prepared for showing,” Smith says. “An added bonus to those jobs is that it provides an opportunity to bid on cleaning the building itself, from lobby and common areas to hallways. There are just so many different ways that a Chem-Dry floor cleaning franchise owner can leverage the real estate market now.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts, and dryer vents.