Granite Renewal Continues As Strong Market For Chem-Dry Franchise Owners

Consumer marketing focused on granite care and Chem-Dry’s expertise in keeping surfaces like new helps build awareness and revenue

Over the past several years, Chem-Dry cleaning franchise owners have been able to add several new services to their portfolio. From area rug to upholstery cleaning, all are designed to help build business and increase ticket totals. That’s certainly been true of granite countertop renewal, which has become an in-demand item for both residential and commercial clients.

“Homeowners and owners of higher-end office spaces are spending a lot of money on granite countertops for their kitchens, dens and conference areas,” says Doug Smith, Senior Vice President of Franchise Development. “Chem-Dry’s proven systems to care for these expensive surfaces, and keep them looking new, have proven to be very popular.”

Advice on care builds consumer confidence

Chem-Dry floor cleaning franchise owners are able to give clients a colorful graphic explaining how to care for their surfaces — and what not to do as well. That works as a great introduction to the brand, and helps consumers identify an expert.

“Often these surfaces come with little or any care instructions, and so owners are appreciative when someone can give them advice,” Smith says. “Our marketing materials can be given out on jobs where we weren’t called for granite care, but the techs see those surfaces — and grab the opportunity.”

Differentiators also help land business

The marketing pieces also highlight how Chem-Dry is different, showcasing the brand’s proven effectiveness, as well as our green-certified cleaning materials and simple, fast renewal process.

“A big reason Chem-Dry succeeds is that we can offer many valuable services in one visit, so the home- or business owner doesn’t have to engage with multiple visitors,” Smith explains. “Then, when they learn how effective our add-on services like granite renewal are, they are eager to have them performed alongside carpet and floor cleaning. That all adds up to more profit per job for the franchise owner.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.

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