Advertising, Marketing & Training Support

Starting a Carpet Cleaning Business Is Easy with These Resources

Our main goal is to help our franchise owners grow the most profitable businesses possible, and marketing is one of the best means to quickly accomplish that goal.

When you start your franchise we will assign you a Chem-Dry Business Coach who will work closely with you to help you build your business. We also have a “Partner Franchise” option where we do all your marketing and advertising for you. So we can either teach you how to do it or do it for you.

Chem-Dry further provides its franchisees with all the tools they need to aggressively market their businesses locally to get the phones ringing. We can provide you with postcards, magnets, business cards, stickers, brochures, door hangers, invoices, envelopes, calendars and email blasts.

Chem-Dry’s numerous other marketing resources

Marketing Toolbox: A convenient online center packed with images, photos and illustrations you can use to create your own local advertisements, plus templates your local graphic artists can customize, as well as additional resources.

Marketing Diagnostic: This tool represents an innovation in online resources for franchise systems. Franchise owners can access the toolbox and evaluate their businesses’ success compared to standardized benchmarks and diagnose areas where improvements are needed.

Franchise Marketing Packet: A handy packet with announcement cards, door hangers, brochures and other basic materials you need to spread the word about your new business.

CRM Tool: We recommend a web-based program called Servicem8 which we use for billing and scheduling customers, managing invoices and accounting software and gauging customer satisfaction.

Our goal in marketing is to build each franchise a strong, deep, loyal customer base that cleans multiple times a year. Repeat customers cost far less money and time to reach than new customers. Five years in, we want to see 70 percent of a franchise owner’s business come from an existing database of repeat customers; by then, a fully developed, robust customer database should have 2,500 names, and only one of 10 customers should be a first-timer. The other nine should come from repeat business and referrals. Franchise owners who follow our marketing strategy usually reach that goal.

Receive industry-leading training at Chem-Dry University

With over 3,000 franchise locations open for business around the world, we’ve perfected the training and support techniques franchisees require to become successful, thriving Chem-Dry owners. After completing your in person training we have online a comprehensive training program. You’ll have hands-on experience with each of the Chem-Dry business systems, will understand the best practices in carpet cleaning, and most importantly, have hands-on experience from the best trainers using the most cutting-edge equipment in the industry.

Keep on top of things with ongoing support

Some franchise opportunities throw new owners in the classroom, show them the “on” switch and send them on their way. At Chem-Dry, our training and support extend well beyond the classroom, with ongoing learning support provided throughout every year of operation. 

During the first year of operations, your Business Coach leads you to adopting the Chem-Dry best practices you learned in training. These lessons reinforce training while simultaneously helping new franchisees set and achieve benchmarks, which promotes success. 

From one-on-one pre-training sessions to frequent phone calls with our Business coaches and franchise colleagues, Chem-Dry franchise owners become part of a network of knowledgeable and caring business owners. All the while, Chem-Dry carpet cleaning franchises continue to receive the support and backing of our operations staff.

When new employees join your operation, our advanced Chem-Dry University online training program allows them to sharpen their skills and develop the knowledge necessary to achieve peak performance — all before they ever set foot in the field. 

Throughout the year, we provide training events and every second year we hold an annual franchise conference. There are also International conventions every year in exotic countries around the world. Locations have included Cancun, Las Vegas and Orlando. These events are not only educational, but they’re also designed to heighten the sense of community within the Chem-Dry franchise system. After all, one of the best sources of information and best practices is our network of franchisees.