Creative Holiday Marketing Materials Boost Chem-Dry Franchise Bookings
Franchise owners maximize the bustling holiday season, as well as the weeks before, with targeted, seasonal offerings that homeowners love
One of the many reasons entrepreneurs have been snapping up Chem-Dry floor cleaning franchises for 40+ years is the 24/7/365 nature of the business. No matter what time of year, there’s always a need for carpet cleaning, wood floor restoration, upholstery cleaning and more.
Chem-Dry knows that, and it’s why the marketing team is always working to create unique, catchy seasonal advertising campaigns throughout the year. Whether it’s a “back to school” offering, a Mother’s Day (or Father’s Day) special or something around the year-end holiday season, Chem-Dry franchise owners are always ready.
Online and print materials catch the eye and generate leads
A recent campaign featured postcards highlighting Chem-Dry’s legendary Hot Carbonating Extraction carpet-cleaning process, with space to add in two additional services of the franchise owner’s choice. That, in tandem with online banner ads and social media and email graphics combined to create a wraparound message for both print and physical distribution.
Chem-Dry carpet cleaning franchise owners love these campaigns, and why wouldn’t they? “Each is designed to point out that this is a great time to get carpets cleaned, and upsells additional services of the owner’s choosing. And because they are both printed and online, they can capture a wider range of consumers,” says Doug Smith, Senior Vice President of Franchise Development.
Building an advertising pipeline that supports franchise owners
“People get a lot of email, and some people aren’t online at all, either for email or social media, and so the printed postcard is a solid piece of marketing collateral,” Smith explains. “At the same time, the online community responds really well to the banner ads and social media elements. These are wraparound campaigns that really do go after the entire local market, not just one part of it.”
And, he adds, “Chem-Dry has been doing holiday and other seasonal marketing for decades and is really good at it. Franchise owners can generate a lot of leads with these pieces. At the same time, they see what works in their territory, and build their own concepts to do additional markets. All that combined allows promotions to build on each other, and the result is more leads, more business and more revenue for franchise owners.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.