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Creative Holiday Marketing Materials Boost Chem-Dry Franchise Bookings

cleaning franchiseFranchise owners maximize the bustling holiday season, as well as the weeks before, with targeted, seasonal offerings that homeowners love

One of the many reasons entrepreneurs have been snapping up Chem-Dry floor cleaning franchises for 40+ years is the 24/7/365 nature of the business. No matter what time of year, there’s always a need for carpet cleaning, wood floor restoration, upholstery cleaning and more.

Chem-Dry knows that, and it’s why the marketing team is always working to create unique, catchy seasonal advertising campaigns throughout the year. Whether it’s a “back to school” offering, a Mother’s Day (or Father’s Day) special or something around the year-end holiday season, Chem-Dry franchise owners are always ready.

Online and print materials catch the eye and generate leads

A recent campaign featured postcards highlighting Chem-Dry’s legendary Hot Carbonating Extraction carpet-cleaning process, with space to add in two additional services of the franchise owner’s choice. That, in tandem with online banner ads and social media and email graphics combined to create a wraparound message for both print and physical distribution.

Chem-Dry carpet cleaning franchise owners love these campaigns, and why wouldn’t they? “Each is designed to point out that this is a great time to get carpets cleaned, and upsells additional services of the owner’s choosing. And because they are both printed and online, they can capture a wider range of consumers,” says Doug Smith, Senior Vice President of Franchise Development.

 Building an advertising pipeline that supports franchise owners

“People get a lot of email, and some people aren’t online at all, either for email or social media, and so the printed postcard is a solid piece of marketing collateral,” Smith explains. “At the same time, the online community responds really well to the banner ads and social media elements. These are wraparound campaigns that really do go after the entire local market, not just one part of it.”

And, he adds, “Chem-Dry has been doing holiday and other seasonal marketing for decades and is really good at it. Franchise owners can generate a lot of leads with these pieces. At the same time, they see what works in their territory, and build their own concepts to do additional markets. All that combined allows promotions to build on each other, and the result is more leads, more business and more revenue for franchise owners.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.

Learn more about the Chem-Dry franchise opportunity

For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.

Chem-Dry Web Presence Generates Impressive Lead Numbers For Franchises

Chem-Dry carpet cleaning franchise row of vansNational site is just one part of a multifaceted marketing and support strategy that creates a steady pipeline of leads for franchise owners to pursue

During the long, at-home pandemic months, millions of homeowners dove into home repair and restoration projects. They also got their carpets, wood floors, upholstery and more cleaned by their local Chem-Dry floor cleaning franchise.

And how did they find Chem-Dry? For many if not most, especially those who had never worked with Chem-Dry before, they found Chem-Dry through an online search. That’s how they got to ChemDry.com, and eventually to their local franchise owner.

Robust web presence builds continuous stream of leads

That’s because Chem-Dry supports franchise owners with a solid national web presence, as well as online and traditional media advertising. It’s part of a comprehensive, always-evolving strategy to build name recognition, and get leads into the hands of franchise owners who can then book appointments — and business.

The national website is currently seeing 3% more visits than it did in 2020, which was a very busy year. And it’s also converting traffic into leads at a rate of 76%. “Tweaks and upgrades are constant, so franchise owners can always rely on the national presence as part of their overall marketing strategy,” says Doug Smith, Senior Vice President of Franchise Development.

National and local marketing pair well to build brand visibility

“Every Chem-Dry carpet cleaning franchise owner can have their own website, where they can promote specials, talk about all the services they provide and generate their own leads,” Smith says. “Those owners can, and do, also build very strong email campaigns to current customers so they can book repeat business. This allows them to have a very visible local presence.”

“The national site,” he adds, “is another layer on top of that. The same messaging is being used, and the national site also promotes sales and specials. When people ask for more details, their contact information is funneled down to that local franchise owner. From there it’s just a matter of booking an appointment to provide an estimate and landing that customer.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.

Chem-Dry Franchise Owners Build Revenue With Lucrative Add-Ons

Chem-Dry franchise owner cleans carpet in a living roomCarpet and floor cleaning are just the start —additional service offerings translate into upsells, enhanced revenue, repeat business and more referrals

When Chem-Dry franchise owners get calls or emails for an estimate, chances are it’s for carpet cleaning. Understandable, when you’ve been the global leader in safe, environmentally friendly cleaning for more than 40 years. But as any Chem-Dry franchise owner will tell you, the carpet work is literally the floor upon which a lucrative job estimate can be built.

“Chem-Dry is the brand that consumers think of when they want their carpets, and now wood floors, brought back to a beautiful appearance,” says Doug Smith, Senior Vice President of Franchise Development. “Then they find out that we can handle pet-stain and odor removal, take care of area rugs, offer sanitation services — which has been huge in recent months, obviously — and more, they get excited.”

 Add-ons can start with area rugs and move up

Here’s how it works: When onsite to meet with the potential customer, a Chem-Dry cleaning franchise owner can go from room to room, pointing out additional options. Area rugs, granite countertops, leather or upholstered furniture, even duct work — Chem-Dry can do it all.”

“Home and business owners are happy to hear about all these other options, because it’s work they want done and now they don’t have to chase down a bunch of other vendors,” Smith explains. “They like the idea of a single, turnkey vendor that they have already met and trust, and also just one person to call if they have any questions or concerns.”

 More services on job No. 1 = faster repeat visits

All these upsells have immediate benefits in terms of higher ticket totals. They also provide down-the-road positives, because the more work a Chem-Dry carpet cleaning franchise team does on that first call, the sooner the client calls them back for the next round of cleaning and refreshing.

“Our whole-home suite of services has so many positives for the consumer as well as the franchise owner,” Smith says. “Franchise owners are able to grow their business quickly because they have easy ways to boost ticket totals on every job. Consumers know us for carpets, so they trust us with other services. When they see how well those are performed, they are willing to go ahead and schedule that next visit a few weeks down the road. It’s a win-win for everyone.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.

Learn more about the Chem-Dry franchise opportunity

For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.

 

Rising Home Sales Mean Opportunity For Chem-Dry Franchise Owners

Realtors and homeowners are partnering with their local Chem-Dry team to have floors, carpets, countertops and more ready for the spotlight

The housing market across the United States is red-hot and showing no signs of slowing down. That’s good news for Chem-Dry carpet cleaning franchise owners in many ways — all of which mean strong revenues.

“Chem-Dry floor cleaning franchise owners routinely partner with realtors to get homes that will soon be listed for sale in tip-top shape. Carpets and floors are a given for cleaning, and that’s just the start,” says Douglas Smith, Senior Vice President of Franchise Development.

Whole-home cleaning is in huge demand

“If it’s an empty house, those services may be all that’s needed — but usually there’s more,” Smith explains. “Many of these houses still have people living in them, and so current homeowners may want their upholstery or leather furniture cleaned, their granite countertops refreshed, their ductwork cleaned … it’s a list that literally goes on and on.”

Realtors who are staging homes may want that “accessory” work done as well, especially  air duct cleaning, as that can be pointed out on the listing, not to mention show up in the home price. Another easy upsell? Chem-Dry’s MicroPro Shield sanitizing service, which realtors, home sellers, and prospective owners all love.

Multi-unit buildings also are lucrative jobs

It’s not just single-family homes, either. Condo and apartment complexes, senior high-rises and other large-scale developments also are a natural multi-service Chem-Dry client.

“Franchise owners routinely connect with building managers who are dealing with the turnover that comes when tenants move out, or an owner sells, and they need to have that unit properly cleaned and prepared for showing,” Smith says. “An added bonus to those jobs is that it provides an opportunity to bid on cleaning the building itself, from lobby and common areas to hallways. There are just so many different ways that a Chem-Dry floor cleaning franchise owner can leverage the real estate market now.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts, and dryer vents.

Learn more about the Chem-Dry franchise opportunity

For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.

Busy Fall Travel Season Creates Opportunity For Chem-Dry Franchises

Chem-Dry franchise van in front of houseAs homeowners get back on the road for vacation and business travel, they want to come home to clean carpets, floors and more — and Chem-Dry delivers

As people can get out and about again, the U.S. economy continues to soar — including the travel sector. That’s because people are eager for a vacation, whether that’s a drive to a state park or a flight to a tropical island.

And after being cooped up at home for more than a year, they want to come back to a spotless environment. That means big opportunities for Chem-Dry floor cleaning franchise owners.

Whole-home services are always in demand

“Consumers love the idea of having their carpets, wood floors, upholstery, granite countertops, area rugs and more all cleaned at the same time,” says Douglas Smith, Senior Vice President of Franchise Development. “And they really love the idea of all that happening while they’re not going to be underfoot and in the way of the Chem-Dry crew.”

Chem-Dry carpet cleaning franchises stayed busy throughout the worst of the COVID-19 pandemic shutdowns. That’s because franchise owners continued to offer valuable services, as well as new ones such as MicroPro Shield, that home and business owners valued. Now they are ready to get even busier as things get back to normal.

Book now, service later is always an option

Busy, but not overwhelmed. That’s because many Chem-Dry carpet cleaning franchise “regulars” like to get an appointment on the books for weeks, or even months, down the road. That way they are ready for holiday guests, or whatever the occasion(s) might be.

“Pre-booking is invaluable for franchise owners, because it lets them forecast the need for techs and supplies, as well as revenue,” Smith says. “That’s one of the beauties of owning a Chem-Dry: You’re not selling something that can go bad or has a limited shelf life. Everyone needs their carpets cleaned, as well as our other services, and they will need them again and again over time. It’s a business that’s good for one-time services, as well as longer, ongoing customer relationships.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.

Learn more about the Chem-Dry franchise opportunity

For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.

Chem-Dry Franchise Owners Take Advantage of Reopened Economies

Chem-Dry floor cleaning franchise worker with vanSolid, multifaceted marketing platforms combined with a reputation for service excellence puts Chem-Dry ahead of the post-pandemic competition

As businesses reopen or expand operations, they want their carpets and flooring to sparkle. Homeowners, finally able to get back out, feel the same. Everyone wants a refresh, and thanks to a half-century of performance excellence and name recognition, Chem-Dry carpet cleaning franchise owners are capturing tons of new business.

They also are benefiting from a well-designed marketing strategy that ranges from advertising in national magazines and on other platforms to local, targeted online and print advertising. Chem-Dry floor cleaning franchise owners also capitalize on an individual web presence that lets them advertise limited-time offers and much more.

 Brand awareness second to none

“Every Chem-Dry cleaning franchise owner starts well ahead of any competitors thanks to our name,” says Doug Smith, Senior Vice President of Franchise Development. “With locations across the United States and around the world, consumers know who we are. That means that in times like these, when so many are seeking out a trusted partner to clean their floors and more, we’re likely to get the first call for an estimate.”

Now, pair that with all the marketing tools that franchise owners can deploy. The result is even more brand awareness, and market penetration. That, in turn, brings in new clients while also keeping in touch with established ones. That two-pronged approach creates two robust revenue streams for every franchise owner to build on.

 Unique product lines also raise interest

Chem-Dry cleaning franchise owners also benefit from such brand exclusives as the P.U.R.T. pet odor and urine removal process; a line of more than 50 (and growing) green-certified products that build on Chem-Dry’s reputation for being safe for kids and pets; and the new MicroPro Shield sanitizing suite of services for homes and businesses.

“Unlike our competition, which only offers carpet cleaning and maybe one or two additional services, Chem-Dry has something for almost every surface in every room,” Smith says. “As people are picking their heads up and looking around, they are realizing they need a top-to-bottom clean — which is exactly what every Chem-Dry franchise can offer.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 33 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, and dryer vents.

 Learn more about the Chem-Dry franchise opportunity

For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.

Franchise Times Spotlights Chem-Dry’s Owner-Operator Business Growth

Latest good press continues a half-century’s worth of positive coverage of this legacy floor cleaning franchise brand that continues to find new ways to grow revenue for owners

As you might expect, there are lots of articles out there about how small businesses fared during the pandemic, and how they are doing as economies begin to reopen. A recent Franchise Times piece took a look at owner-operator setups, and the Chem-Dry floor cleaning franchise opportunity in particular.

Chem-Dry employee cleaning hardwood floor

The takeaway was that owning a franchise helped many entrepreneurs during the swift economic shutdown in March 2020. They had a proven system to rely on when business got slow, as well as an experienced team to help them navigate a perilous time and find new ways to connect with consumers. The last year also proved to be the right time for many entrepreneurs to launch their own franchise business, the article says.

Demand rose as shutdowns stretched from weeks to months

“Whenever there’s an economic hiccup—or outright disaster —franchising tends to benefit from some extra interest,” the piece says. “A layoff or radical life transformation is a stark reminder that when you work for someone, you don’t have real control of your business destiny.”

The article then went on to talk about how people who wanted to make a change but had a cap in terms of capital availability, looked at owning a Chem-Dry floor cleaning franchise. Why? “A low entry point in a business that is also home based”, said Doug Smith, Senior Vice President of Franchise Development,  which allows new owners to scale up at their own speed and not get too ahead of themselves.

Clear business plans allow for controlled growth

It’s that feeling of growing something yourself that brings a lot of prospects to the company, Smith says, “Especially people that lived through 2008 and 2009, they are just tired of depending on someone else for their livelihood.”

At Chem-Dry, the path to a scaled business is outlined right away, and franchisees spend the first year thinking a lot about it between service calls and talking to their business coach, he told Franchise Times, pointing out that “We have a class called Get Off The Van. It teaches them to go from being in the business, to working on the business, to working on marketing and strategy and getting a shop or adding additional services. But the nice thing about Chem-Dry, that’s if you want it. We have people who come in and say, ‘I don’t want a boss, but I also don’t want to be a boss.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 33 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.

Learn more about the Chem-Dry floor cleaning franchise opportunity

For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.

Chem-Dry Cleaning Franchise Is The Perfect All-Season Business To Own

A lack of significant seasonal swings is a major reason why Chem-Dry cleaning franchise owners report steady bookings, and revenue, every month of the year

The tourist season. The mid-day rush. Those are phrases you won’t hear from Chem-Dry carpet cleaning franchise owners because they don’t apply. Unlike counterpart franchises in the hospitality sector, Chem-Dry doesn’t see seasonal upswings, or lulls during parts of the day. This is a business with steady, year-round opportunity.

“It’s easy to think about how busy Chem-Dry is during spring-cleaning season, and the reality is that there’s so much more to that in terms of the calendar,” says Doug Smith, Senior Vice President of Franchise Development. “We have service offerings, whether separately or packaged, that work any time of the year.”

Whole-home cleaning creates more revenue

That’s because Chem-Dry cleaning franchise owners have a service for almost every room of the house. Above the legendary Hot Carbonating Extraction carpet-cleaning process, there’s wood floor and area rug cleaning, leather and granite countertop refreshing, air duct cleaning and much more.

Chem-Dry carpet cleaning franchise a man cleans the carpet in a living room with a couch

“Many people start with their floors, and a Chem-Dry cleaning franchise owner teaches them to look up,” Smith says. “That means looking at furniture, other surfaces, and seeing that they need attention as well. It’s why Chem-Dry services are such an easy upsell and allow owners to boost ticket totals on every job.”

New services meet market demand, build opportunity

Chem-Dry franchise owners also succeed because of the hardworking R&D team that is always adding new offerings to the service menu. Most recently, at the height of the COVID-19 pandemic, Chem-Dry added MicroPro Shield, a cleaning and disinfecting program that provided huge margins to franchise owners.

“MicroPro Shield took off for our network and opened the door for Chem-Dry franchise owners and their teams to get in front of new clients, home and business owners alike,” Smith says. “People were very leery about booking an appointment just for regular carpet cleaning or other work, but they really wanted to know more about this. The result was a lot of work for our franchise owners when other businesses were idling on the sidelines.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 33 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.

Learn more about the Chem-Dry cleaning franchise opportunity

For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.

Chem-Dry’s Add-On Services Boost Ticket Totals With Easy Upsells

Initial consults for carpet cleaning turn into whole-home work, resulting in higher margins and more revenue on each job for carpet cleaning franchise owners

When you’re running a successful business, it’s all about margin. How much are you making on each job? Is there an opportunity for upsell? The goal is to generate as much income as possible while fulfilling each customer need — and that’s a goal Chem-Dry carpet cleaning franchise owners blow through every day.

Why? Because over 40 years, Chem-Dry has mastered the art of whole-home cleaning. What began as an innovative carpet-cleaning franchise has morphed into a business that offers services for almost every surface in the home. From granite countertops to leather upholstery to area rugs, Chem-Dry franchise owners can clean it all.

Chem-Dry carpet cleaning franchise franchisee cleans carpet

Tying services together provides convenience to clients

“When we coach franchise owners and their teams on booking appointments, we always discuss how to maximize the impact of each call,” says Doug Smith, Senior Vice President of Franchise Development. “Often the caller has a specific need, such as carpet or wood-floor cleaning, and we can offer them so much more.”

That process continues with in-person visits as well, when franchise owners or staff are in a home or business to verify the information provided by phone or email. While there, they can further explain Chem-Dry services, such as air duct cleaning, that can be done on the same visit. The home- or business owner gets convenience, the franchise owner gets a bigger sale.

Green products, safety offerings also add value

Chem-Dry cleaning franchise owners have another arrow in their quiver as well: more than 50 green-certified products, and the new and hugely popular MicroPro Shield sanitizing services. These, too, offer a huge upsell opportunity.

“The foundational service of Chem-Dry is our Hot Carbonating Extraction process, which is environmentally friendly,” Smith explains. “When people hear about everything else we do that’s kid and pet safe, they are interested. And as communities reopen, people remain very concerned about disinfection and prevention, and MicroPro Shield is the perfect answer.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 33 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.

Learn more about the Chem-Dry carpet cleaning franchise opportunity

For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.

Entrepreneur Magazine Taps Chem-Dry For Its Latest Best of the Best List

Prestigious ranking takes top brands from the invaluable Franchise 500 rankings and further highlights what makes them a best buy

After 30+ years, Chem-Dry cleaning franchise is a pretty regular fixture on Entrepreneur magazine’s Franchise 500 list. And if someone misses that issue, now there’s Entrepreneur’s follow up, the annual Best of the Best issue, to review.

“As with the predecessor Franchise 500 roster, this new list calls attention to what makes a brand stand out, and really highlights why Chem-Dry continues to grow and expand around the world,” says Doug Smith, Senior Vice President of Franchise Development.

Annual rankings boost brand visibility for Chem-Dry Cleaning Franchise

“After the year we’ve all had, our team is very excited to keep our Entrepreneur ‘streak’ going,” Smith says. “We work hard every day to ensure that every Chem-Dry floor cleaning franchise owner has everything at hand to build a growing, successful business. That means best-in-class marketing support to R&D on new and exciting products and services, such as our MicroPro Shield sanitizing service, to meet residential and corporate customers where they are.”

Chem-Dry sanitizing kitchen counter

The Best of the Best issue, which Entrepreneur says captures millions of print readers as well as a huge online and mobile audience, makes that point. It calls out Chem-Dry’s low entry costs and unique capabilities as major reasons why it’s both a legacy brand as well as one with new offerings all the time.

Over forty years of innovation and advancement

One reason why Entrepreneur remains bullish on Chem-Dry is the brand’s constant evolution. In addition to MicroPro Shield, which debuted at the height of the COVID-19 pandemic, Chem-Dry has also added dryer vent and air duct cleaning, as well as wood floor cleaning, in recent years.

“We add new services, and do it in a very thorough fashion,” Smith says. “We have more than 50 green-certified offerings, and every time we renovate our equipment, it’s to make it smaller and lighter and better for the environment. It’s good for our planet as well as being more accessible to even more clients. The new items also generate inquiries and in turn, new business. It’s a win-win situation for franchise owners.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 33 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.

Learn more about the Chem-Dry cleaning franchise opportunity

For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.

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What does it cost to own a Chem-Dry franchise?

Every year Australian homeowners install millions of square meters of new carpet - carpet that will need cleaning for decades. Since 1977, one name has stood out: Chem-Dry. Tap into this growth market with and ultra-low franchise fee and a low, fixed monthly royalty fee.

  • Franchisee Fee: $19,950
  • Includes all equipment needed for carpet and upholstery cleaning
  • Includes full training and ongoing support
  • Van required

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