Chem-Dry’s Whole-Home Services Promote Peace of Mind This Holiday Season
The ability to offer proven cleaning and sanitizing services has more value than ever as clients make plans for the upcoming 2020 holiday season
It’s a safe bet that holiday gatherings in 2020 won’t look exactly as they have in years past, but homeowners and businesses alike are determined to enjoy the festive season as best they can. And that’s why they’ll be calling on their local Chem-Dry floor cleaning franchise for help.
In more normal times, a Chem-Dry franchise would be capitalizing on its wide range of whole-home cleaning services to help people get ready for holiday events and guests. They still are — except now, those franchise owners can offer the additional sanitizing services health-conscious consumers are expecting.
MicroPro Shield: An exciting new service that offers peace of mind
Earlier in 2020, Chem-Dry began offering enhanced services, which was a very timely addition to its Healthy Home suite of services designed to target dust, pollen, and other allergens. Now that comprehensive package has been supplemented by MicroPro Shield, a two-step process offering disinfection with 90-day protection.
The two-step MicroPro Shield process uses a very strong disinfectant for the initial cleaning, and then an antimicrobial creates a microscopic layer of nanospikes that performs for up to 90 days to inhibit the growth of microbes. And it has become a huge value-added offering for Chem-Dry floor cleaning franchises, says Doug Smith, Senior Vice President of Franchise Development.
Full package of services gives consumers one-stop shop convenience
A call to provide a MicroPro Shield quote usually provides the opportunity to talk about Chem-Dry’s many other services and boost ticket totals — and franchise revenues. Business and residential consumers alike value having a single vendor they can trust, especially around cleaning and sanitizing services.
“People want to return to normal as much as possible, and they want to make sure that if they do have a few friends over, or if a family member comes to visit, they offer as safe an environment as possible,” Smith says. “Chem-Dry already had a lock on this concept with our Healthy Home services, which target almost every surface in every room. Now we’ve just stepped that up to provide more value in this unique moment.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.
Specialized process unique to Chem-Dry
As with so many other innovations over almost a half century, MicroPro Shield sets Chem-Dry apart in the competitive cleaning space. That means higher visibility for the brand, and more business with higher ticket totals for franchise owners.
Chem-Dry’s Continued Growth In Challenging Times Demonstrates Brand’s Durability
2020 will be one for the books in terms of a tough landscape, yet Chem-Dry has added needed services and new franchises to answer its challenges
When 2020 began, it looked like a year where the U.S. economy would continue to grow, and small businesses would continue to expand across the landscape. The COVID-19 pandemic upended all that, yet Chem-Dry floor cleaning franchises were still able to find a foothold.
That’s because Chem-Dry franchise owners were uniquely positioned to meet the moment. In addition to offering services that focused on whole-home cleaning — of huge interest to consumers — they also had the training and support to best leverage their assets in a challenging economy.
New services created more avenues for sales
On the product front, Chem-Dry rolled out its new MicroPro Shield sanitizing service. “This amped up an already robust line of cleaning and disinfecting options and provided a gateway for franchise owners to pursue sales,” says Doug Smith, Senior Vice President of Franchise Development.
“People were pulling back on their spending throughout the second quarter, and Chem-Dry franchise owners were feeling it,” Smith says. “Our R&D team, which is always looking way down the road, was able to get these new cleaning and sanitizing services out the door and into franchise owners’ hands. They grabbed them and got busy and were able to get their bookings and revenues back up more quickly than they might have otherwise.”
Training and support also help franchise owners
Another plus of being a Chem-Dry franchise owner? Comprehensive onboarding and ongoing support. That’s everything from mentoring and business coaching to marketing and online outreach. During the economic downturn last spring, that translated into helping franchise owners find new and unique ways to break through to clients.
“A lot of businesses weren’t able to hang on, because they had no pandemic-related messaging to connect with their customers,” Smith says. “Chem-Dry franchise owners had a lot to work with. Not only were our existing Healthy Home services of interest, something like MicroPro Shield was the answer a lot of business owners had been looking for. It’s still rough out there, but things are getting better and our franchise owners are well positioned to come back strong and have a great 2021.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper, and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, wood floors, and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.
Chem-Dry Adds More Than 60 Franchises in Midst of Pandemic
Strong interest coupled with entrepreneurs’ eagerness to re-engage with a rebounding economy drives explosive growth in a challenging time
There is a lot being said these days about “meeting the moment,” and the context is usually about how a person, business (or politician) is responding to the COVID-19 pandemic. Chem-Dry floor cleaning franchise owners are not just meeting the moment’s challenges — they are exceeding them.
Visible success in a very difficult time gets noticed, and that’s one reason why Chem-Dry has added 64 new franchise locations in recent months. One major reason for this? As home and business owners ramp up their efforts to avoid virus transmissions, they have found a willing and competent partner in Chem-Dry.
New, improved sanitizing solutions drive sales
MicroPro Shield is a multi-part process that first disinfects hard surfaces and sanitizes soft surfaces using a hospital-grade disinfectant that is approved by the EPA for use against SARS-CoV-2 (the cause of COVID-19). It then applies a protective antimicrobial coating that kills bacteria and algae on contact for up to 90 days. It has proven very popular, sales of Chem-Dry’s overall sanitizing services are up more than 300% thus far in 2020 compared to last year.
“MicroPro Shield has been a game-changer for franchises that were struggling to book estimates and keep the work flowing during the Spring’s shutdown,” says Doug Smith, Senior Vice President of Franchise Development. “Our R&D team is second to none and they worked day and night to make sure that MicroPro Shield was ready for the market. That has helped our current owners and it got a lot of people who were exploring small-business ownership to take a look at us.”
Nationwide growth proves brand’s ongoing appeal
The new Chem-Dry carpet cleaning franchise locations are scattered across the United States. That’s because dirt is dirt and germs are germs — a universal problem requiring a trusted, time-tested suite of solutions. Pair that with almost 50 years of proven franchise support in everything from back-office operations to cutting edge marketing, and it’s easy to see why Chem-Dry is always on the move.
“New franchisee prospects are telling us they’re inspired to join our mission of creating safer, healthier homes and businesses and providing peace of mind for families, business operators and employees,” says Ed Quinlan, President of Chem-Dry, part of the BELFOR Franchise Group family of brands. “Another common theme among interested Chem-Dry franchisee candidates is innovation. They feel confident and excited about being part of a worldwide network that has a history of an ongoing commitment to developing new technologies and products that protect homes and businesses from harmful germs and bacteria, such as MicroPro Shield.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, wood floors, and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.
Chem-Dry Franchise Owners Find Success Marketing Seasonal Services
From Spring cleaning to Fall preparations for the holiday season, the whole-home array of offerings from Chem-Dry ensures a full calendar of bookings
“I love it when the phone is not ringing,” said no Chem-Dry cleaning franchise owner, ever. And it’s not a phrase you’ll hear from them, thanks to Chem-Dry being a year-round business with something to offer commercial and residential clients alike at any time.
Here’s how that translates: In the Spring, when homeowners are looking to give their houses a top-to-bottom cleaning, they call Chem-Dry. In the Summer, that might be a dryer-vent or wood floor cleaning. Once cooler weather arrives, holiday preparation begins, and people want their homes looking terrific for visiting relatives and guests.
Multiple services = many sales and upselling opportunities
Over the years, Chem-Dry cleaning franchise owners have seen tremendous growth in services. The whole home, and healthy home, approach has meant more clients, and also the ability to upsell on every ticket.
“Chem-Dry has been a trusted brand for over 40 years, and has also never stopped growing beyond our revolutionary, core Hot Carbonating Extraction process,” says Doug Smith, Senior Vice President of Franchise Development. “People who may have called once for a carpet cleaning now have our franchises coming in multiple times a year for everything from leather and granite surface refreshing to having all their wood floors cleaned. And now, we’ve amped that up with our MicroPro Shield offerings, we can answer the calls from people who want to take safeguards against the threat of COVID-19.”
Seasonal sales augmented with professional bookings
And as much as homeowners continue to rely on Chem-Dry franchisees year-around, so do business professionals. Realtors, for instance, count on Chem-Dry to make that house or condo look its absolute best before they put it on the market. Chem-Dry franchisees often work with apartment building owners, residential care operators and many more commercial customers to ensure their spaces are sanitized and ready to best serve their clients.
“With every new product and service, Chem-Dry franchise owners can expand their footprint,” Smith says. “Our focus on the entire home, as well as our 50-plus green solutions and growing healthy options, provide even more opportunities. Whatever the need is, Chem-Dry can address it.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, wood floors and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.
Chem-Dry’s Leather, Granite, & Upholstery Services Boost Ticket Totals
Add-on services allow for upselling during initial estimate calls or visits, as well as the opportunity to book visits more frequently with each client
Homeowners and commercial property owners alike have relied on their partnership with Chem-Dry floor cleaning franchise owners for over 40 years. Why? Because they know they’re getting safe, high-quality carpet cleaning.
And in a growing number of cases, they’re getting a whole lot more. That’s because in addition to wood and tile floor cleaning, Chem-Dry franchise owners also can offer a whole host of add-on services that bring value to property owners — and revenue to the business.
Every surface, every room has potential
For instance, many current and potential customers may not be aware that Chem-Dry can clean area rugs, upholstery, leather and even granite countertops. “When they discover this, they often add these services to an existing ticket or schedule a follow-up appointment,” says Doug Smith, Senior Vice President of Franchise Development.
“People love the idea of everything being cleaned at once,” Smith explains. “They spent a lot of money for those granite countertops, and they want them properly cared for. The same goes for their leather furniture, area rugs, and other home furnishings. They also really like the idea of getting all those services from Chem-Dry, a business they already know and trust.”
Newer offerings add even more opportunity
Chem-Dry’s R&D team stays busy adding even more value to the brand’s whole-home approach. In recent months, that has meant rolling out a new line of air-duct and dryer-vent cleaning capabilities, not to mention the in-demand MicroShield Pro disinfecting suite of offerings.
“What we are always working to do is not just meet marketplace demand, but also anticipate it,” Smith says. “And we are succeeding. Our franchise owners have an answer for just about every need a homeowner or commercial property owner might have and we’re going to keep on adding new services to that pipeline.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper, and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.
Chem-Dry is a Solid Franchise Opportunity For Veterans
Carpet cleaning franchise has 40+ years of helping former service members realize their potential as business owners
Many Chem-Dry floor cleaning franchise owners have ribbons, medals and awards on their office walls. Those aren’t for providing outstanding business services (although chances are they have some of those, too), but are visible reminders of the excellent service these men and women gave to our country.
Military veterans often seek a small business opportunity upon separating from active service. And many of them find a Chem-Dry cleaning franchise to be a wise investment, thanks to an easy-to-follow system that lets them start strong and keep growing.
National recognition highlights brand value
That’s why such renowned industry publications as Entrepreneur magazine have ranked Chem-Dry not only on its annual Franchise 500 (for more than 30 years now), but also on its Top Franchises for Veterans list. That list is particularly valuable, because it takes into consideration specific veteran-focused incentives and more.
“We are a very popular brand with former military members, and that is a badge of honor for us,” says Doug Smith, Senior Vice President of Franchise Development. “They value clear processes and a path to success. From our perspective, they also bring world-class ethics and a positive approach that makes them a fantastic partner.”
Incentives help ease path to business ownership
Veterans who look at owning a Chem-Dry floor cleaning franchise can tap into an in-house financing package, which helps entrepreneurs with little access to capital. Chem-Dry also is a member of the International Franchise Association and participates in the IFA’s VetFran Program, which offers veterans and first responders a 10 percent discount on the initial license fee, thus opening the possibility of franchise ownership for veterans who might not be able to afford it otherwise.
“We work hard to make sure that financial opportunities are there for any entrepreneurs who are looking at becoming a Chem-Dry franchise owner,” Smith says. “We’re very glad that we can offer these additional opportunities to the men and women who already have given so much to defend our freedoms.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.
The BELFOR Advantage — And Why It Matters To Chem-Dry Franchise Owners
New and longtime franchise owners rely on the training, support and industry leadership provided by the country’s best-in-class service franchisor
When entrepreneurs are ready to take the plunge and open their own small business, they have some core requirements: an affordable, meaningful business that the community will value; the opportunity to create a large market share; and ongoing support to start strong and grow quickly.
Chem-Dry floor cleaning franchise owners have all that and more, thanks to being part of the BELFOR Franchise Group family. Simply put, as one of the largest service franchisors in the world, BELFOR has the people, experience and operational savvy to help new franchise owners start strong, and longtime ones continue to grow.
A genuine edge in a competitive industry
That experience is valuable. The carpet and floor-cleaning industry sector is competitive and compiled of many well-known brands. Chem-Dry franchise owners already have a leg up as part of an innovative, expanding brand with almost a half century of satisfied customers. Now add to that the ability to tap into a successful franchisor’s equally deep pools of business-growth knowledge and expertise. It all comes together with a team that has seen booming economies as well as slow ones, while other vendors come and go — and is ready to share those insights with franchise owners.
BELFOR’s experience also means that you’re operating more than a floor cleaning franchise. You’re opening a business that has real value to the community, and the BELFOR and Chem-Dry teams can (and will) show you how to market that expertise, and that peace of mind, to potential customers. In short, franchise owners learn how to sell a service, and also create a relationship so that when home- and business owners need whole-home cleaning and sanitizing, they only make one call.
Industry-leading startup and ongoing training
And when those calls come, Chem-Dry franchise owners are ready. Someone wants to know if they can get carpet, tile and wood floors cleaned in a single visit? How about air ducts and dryer vents? And how long does the MicroPro Shield service take? Chem-Dry franchise owners have all the answers.
As a franchise opportunity, Chem-Dry stands out far beyond its competitors. As part of BELFOR Franchise Group, Chem-Dry franchise owners benefit from world-class franchise support that starts the moment you sign your franchise agreement and continues every day after. That means a solid start, multiple opportunities to grow and the opportunity to achieve financial independence alongside the satisfaction of building a successful small business.
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.
Chem-Dry’s Sanitizing Edge Will Build Business Long After Pandemic Ends
Consumers who want best-in-class cleaning now will see the value in those services going forward, creating opportunity and income for franchise owners
Several months into the COVID-19 pandemic, finding empty store shelves where household cleaning products should be is a regular occurrence for shoppers. That’s a strong testament to how widespread consumers’ concern over cleanliness remains.
And it’s also proof of how Chem-Dry franchise owners have prepared the foundation for continued business growth not only in the coming weeks and months, but also well into the future.
Sanitizing offers an evergreen service line
“Even after a vaccine is produced for COVID-19, people aren’t going to magically stop cleaning their homes,” says Douglas Smith, Senior Vice President for Franchise Development. “They are going to want guarantees that whoever is in their home or business to clean floors, upholstery and surfaces is doing it right.”
That’s one of the hallmarks of Chem-Dry’s full and expanded line of sanitizing services, including the newly released MicroPro Shield three-step process. When it’s done, a window cling or certificate is visible proof of a 90-day guarantee.
Solid marketing builds awareness going forward
Chem-Dry floor cleaning franchise owners benefit from strong, nationwide marketing around these new services. That, coupled with word of mouth from satisfied customers, means that these new sanitizing services won’t exist in a vacuum, but rather will be visible and viable ways to add to ticket totals on every job and create a more robust bottom line.
“We are making sure that print and online media are well aware of how revolutionary a cleaning service like MicroPro Shield is, and what we’ve rolled out around more intensive home and business sanitizing,” Smith says. “Because Chem-Dry’s Healthy Home suite of services has been proven leader in cleaning and protecting for over 40 years, ours is a voice that media, and consumers, trust. That means more visibility now for franchise owners, and more opportunities to come.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.
MicroPro Shield Is A Timely Addition To Chem-Dry’s Healthy Home Platform
Meeting continued consumer demand for effective and affordable sanitizing helps Chem-Dry franchise owners book more business and boost revenue
As more communities move toward reopening their economies, consumers and business owners alike want to ensure safety. That’s why so many of them are turning to Chem-Dry cleaning franchise owners for fast, affordable and effective sanitizing services.
Within its Healthy Home suite of offerings, Chem-Dry began offering enhanced sanitizing services earlier in 2020. Now that comprehensive package has been supplemented by MicroPro Shield, a three-step process offering disinfection with 90-day protection.
Thorough process draws consumer interest
When a home- or business owner contracts with a Chem-Dry floor cleaning franchise for MicroPro Shield, they are getting an industry-leading service. The three-step process works to disinfect and protect, and the third step, certification, provides peace of mind.
“The MicroPro Shield process uses a very strong disinfectant for the initial cleaning, and then an antimicrobial coating creates a microscopic layer of nanospikes that perform for 90 days to inhibit the growth of microbes,” explains Douglas Smith, Senior Vice President of Franchise Development. “Then the franchise owner works with the location to certify that the work is completed and the application of these products has been accomplished, even providing a window cling and/or certificate of service, something business owners in particular are very happy to be able to display.”
Specialized service unique to Chem-Dry
Along with so many other innovations for over almost a half century, MicroPro Shield sets Chem-Dry apart in the competitive cleaning space. That means higher visibility for the brand and more business with higher ticket totals for franchise owners.
“This is an amazing service that is generating a lot of revenue without a huge investment,” Smith says. “Chem-Dry succeeds because we are constantly developing new equipment, products and services for franchise owners, and doing it in a way that allows them to grow their service line without incurring a lot of debt to do so. And now, with so much economic uncertainty, it’s more important than ever to us that we innovate in ways that help our franchise owners thrive.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.
Chem-Dry’s Sanitizing Service An Easy Must-Have for Chem-Dry Clients
Home and business owners are looking for safe and thorough cleaning services, creating opportunities for Chem-Dry’s expanded roster of services
Smart consumers, whether homeowners or business operators, are not leaving anything to chance when it comes to cleaning in the COVID-19 era. They want efficient, thorough and reliable services — exactly what Chem-Dry cleaning franchise owners and their teams have been offering for over 40 years.
And now Chem-Dry’s already-robust Healthy Home line of services has been augmented with a very timely offering: our new Sanitizing Service. With this addition, Chem-Dry cleaning franchise owners now have a new way to become an even more valuable resource to the communities they serve — and up ticket totals and revenue at the same time.
Thorough sanitizing for high- and low-touch surfaces
Technicians use Chem-Dry’s proprietary Hot Carbonating Extraction process with an EPA-registered, hospital-grade sanitizer for use on surfaces such as carpets, upholstery, rugs, tile/stone and wood floors, and granite countertops. In homes, everything from doors, such as refrigerator and cabinet doors and handles to flooring, including furniture and rugs, is sanitized. In the commercial setting, the service likewise handles high-contact areas such as light switches, desk phones, computer mice, restroom surfaces and flooring, furniture and rugs.
“Chem-Dry has always been the provider of choice for consumers who want to reduce dirt, allergens, pollen and airborne bacteria,” says Douglas Smith, Senior Vice President of Franchise Development. “Our new Sanitizing Services allows us to take that expertise up several notches and bring peace of mind to our customers.”
Upsell opportunities with minimal new investment
Even better for Chem-Dry carpet cleaning franchise owners, the new service can be added to existing offerings easily. That means it can be offered on every job estimate right away, because everything is ready to go once a franchise owner decides to add this offering.
“We have the full suite of solutions and equipment ready now,” Smith says. “It is easy to use and provides excellent performance. And we are working on the next stage now, so we will be able to add even more products and services under this specialty line. That’s going to mean increased interest and visibility for franchise owners, and a lot of new business opportunities.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.
