Chem-Dry Franchise Sweepstakes Ads Provide Valuable PR for Franchisees
National multimedia ad buys elevate brand awareness and boost engagement, leading to more opportunities to give estimates and build a book of business
Who doesn’t like the chance to win a contest? Nobody. That’s why people flock to Chem-Dry floor cleaning franchise brand’s opportunities to win valuable and needed cleaning services.
Most recently, Chem-Dry ran national advertisements for their “Spring Into A Healthy Home” sweepstakes. Up for grabs was a year’s worth of carpet and upholstery services — a $1,000 value. The lucky winner, Celeste Stepp, a Garland, Texas, resident who entered the contest through a Facebook advertisement, told local media that her prize couldn’t be better.
Clients provide great word of mouth
“We live in a townhome with wood flooring and carpeting, and I have such a hard time keeping it all clean and free of tracked-in dirt from my kids throughout the years,” Stepp said. “I thought as my kids got older, the dirtiness would slow down … but no, it definitely has not! I’m so excited to have Chem-Dry clean and refresh my home and make it feel like new.”
Like all Chem-Dry clients, Stepp and her family will benefit from the elimination of dirt, pet dander, dust and other allergen buildup. Chem-Dry’s fast, thorough and environmentally friendly Hot Carbonating Extraction process gets rid of those issues, creating a deep clean that’s safe for pets and kids.
Sweepstakes build business pipeline for floor cleaning franchise owners
And because the promotion was done online and in major publications by the Chem-Dry corporate team, it was an easy way to generate energy around the brand and convert that interest into customers for the franchisees nationwide.
“We’ve been in business for 25 years and are happy to provide this family an opportunity for a fresh, clean home that also promotes a healthier lifestyle,” said Erika and Randy Herman, owners of Cornerstone Chem-Dry in Garland. “We know how challenging it can be for our customers to maintain a healthy home with the combination of things like pet accidents and child-induced messes. Chem-Dry’s proprietary technology is proven to combat and tackle these tough cleaning projects and we couldn’t be more thrilled to offer the Stepp family a helping hand.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry floor cleaning franchise opportunity, download our Free Franchise Opportunity Report. You also can learn more by visiting our research pages.
Chem-Dry Franchise Owners Rave About New Wood-Floor Cleaning Capability
Whole-home cleaning, and the related revenue and profitability bump, is more attainable than ever with new products and services for wood floors
When Chem-Dry franchise owners got the chance to offer input on the brand’s new wood-floor cleaning capabilities, they didn’t waste any time. And small wonder: Since debuting the line of equipment and cleaning products earlier this year, franchise owners have been able to significantly ramp up ticket totals and earn more revenue.
“We have doubled down on our commitment to bringing new products and services to the market, all around our ‘whole home’ cleaning concept that allows for more opportunities on each job,” says Doug Smith, Senior Vice President of Franchise Development. “Wood floors have been in our sights for a long time, and we’re thrilled that the franchise owners have taken to the offering so quickly and completely.”
Chem-Dry Franchise owners love easy-to-use equipment
“Wood-floor cleaning has been an awesome addition to my business,” says Colton Withrow, owner of CJ’s Chem-Dry in Minneapolis, Minn. “It provides a quality, deep clean in a very short time. I absolutely love that the wood floor scrubber gets the stuck-on dirt from the seams of the wood planks. That’s the biggest compliment I get! The scrubber is very easy to maneuver and does a great job getting right up to the edge, and with the floating handle you can get under counters and tables without any issue.”
“I feel the wood floor scrubber has a professional grade look to it that customers notice and appreciate,” adds Phil Manwarren, owner of Chem-Dry Northeast in Clark’s Summit, Penn. “It cleans right up to the wall and I feel it does a thorough deep scrubbing of the floors. It takes up very little room in the van, so it is easy to always have it with you and ready to go.”
Easy upsells thanks to desirable service and performance
Owners also love how the wood-floor services have taken off in their markets, making upselling even easier as time goes on.
“As of now, my only advertising is word of mouth and in-home upselling,” Withrow says. “It has been very profitable and there is absolutely no reason not to be offering this service.”
“An average size room can be cleaned in 15-20 minutes,” Manwarren points out. “This makes adding Wood Floor Cleaning to an existing carpet cleaning job very feasible and profitable. When we are in a customer’s home and we notice they have wood flooring we will ask to perform an estimate. We always give the option of just cleaning or cleaning and applying a polish coat. I’d say about 50% of wood floor jobs we have performed included the polish. With this new service offering we can clean virtually any flooring in homes and businesses, so add wood floor cleaning to your franchise as soon as you can. Customers have been asking us for this service for a long time and I’m thrilled we can finally offer it.
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You also can learn more by visiting our research pages.
Chem-Dry Franchise Continues To Rack Up Awards & Recognition
Honors help build brand awareness and boost inquiries, helping every franchise owner land more jobs and build a steady stream of business revenue
It’s a good thing Chem-Dry floor cleaning franchise owners don’t have to keep the brand’s awards on their shelves — they’d run out of room.
That’s because honors and accolades are an everyday occurrence at Chem-Dry and have been for over 40 years. From recognition of the brand’s unique Hot Carbonating Water extraction process and its thorough, fast-drying and environmentally friendly cleaning to high marks for business performance, Chem-Dry routinely takes home the trophies.
A perennial favorite in Entrepreneur magazine
Nowhere is this more apparent than with Entrepreneur magazine, which most recently named Chem-Dry one of its top franchise brands in the 2019 Franchise 500. The magazine, which is a starting point for many entrepreneurs as they begin to explore small-business ownership, is a go-to manual for quality opportunities. And Chem-Dry has been topping the charts for more than three decades.
“We value the high regard in which the Entrepreneur research team holds us, because these are people who live and breathe franchises all day, every day,” says Doug Smith, Senior Vice President of Franchise Development. “When they recommend a brand, it’s only after exhaustive research and vetting. Many of our owners tell us they knew of our brand from seeing it in their communities, but really dug into us when they saw an Entrepreneur listing.”
Franchise Help another major new honor
Chem-Dry also claimed a spot in the Franchise Help 2019 awards, another notable inclusion on a list that has high awareness and visibility among those who are exploring different brands and their offerings.
“It’s a true honor to be recognized as a top-ranked brand by these prestigious organizations. These achievements are a direct reflection of our hardworking franchise owners and the fantastic service they provide to our growing base of happy customers, said Dan Tarantin, Chem-Dry’s president and CEO. “With the home improvement industry thriving, Chem-Dry is benefiting from the growing consumer demand for environmentally-friendly home maintenance services. As we continue to grow our global footprint, we remain committed to providing unparalleled value to our customers across an expanded array of residential and commercial services in each community we serve.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry floor cleaning franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You also can learn more by visiting our research pages.
Chem-Dry Franchise’s National Ad Campaign Targets Most Likely Customers
World’s largest carpet cleaning franchise’s ongoing marketing efforts heighten brand awareness, leading to local-level business booking
One of the major benefits of being a Chem-Dry floor cleaning franchise owner is that you don’t have to go it alone — especially when it comes to print and online advertising, which can be expensive, complicated and, if not well researched, fail to pay off.
As part of the Chem-Dry franchise family, owners are tied into major local, regional and national campaigns that build brand awareness and generate inquiries from consumers in their markets.
Woman’s World campaign gets high profile
For instance, a spring 2019 issue of Woman’s World magazine, a publication with 1.6 million readers, featured a national giveaway for a year’s worth of Chem-Dry carpet cleaning services.
The six-week contest was promoted in both the magazine itself as well as through an online landing page that gave further information about Chem-Dry’s full roster of Healthy Home cleaning services, and details about the brand’s legendary Hot Carbonating Extraction cleaning process. It also broke down Chem-Dry’s commitment to natural, green cleaning.
National effort, local results for Chem-Dry franchise owners
Promotions like this are designed to reach Chem-Dry’s core consumers, in this case women who are the household decision-makers when it comes to cleaning and maintenance services. A national ad buy wouldn’t make sense for a single Chem-Dry carpet cleaning franchise owner, but is a perfect way for the national marketing team to build brand awareness and get leads generated for franchise owners across the country.
“We worked with franchise owners to promote the contest through their social channels, so we were able to take that national advertisement and landing page and bring it down to the local level,” explains Doug Smith, Senior Vice President of Franchise Development. “This way, we can make the purchase through corporate, and everyone across the system can benefit from the ad and contest package. It’s the perfect illustration of how we make sure that all marketing, at every level, pays off for franchise owners in terms of boosted brand awareness and inquiries about getting estimates and booking services.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with over 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses each day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You also can learn more by visiting our research pages.
Chem-Dry Scores Two Mentions In Inaugural Franchise Help Rankings
World’s largest carpet cleaning franchise is highlighted as a worthy investment by prestigious franchise portal
The team at Franchise Help has released its first-ever Top 20 franchise rankings, and Chem-Dry floor cleaning franchise owners shouldn’t be surprised to see their logo atop two of the listings.
The rankings fell into five categories: Overall, Emerging, Established, Growing and Profitability. Chem-Dry appeared on both the overall and established lists, showing its strength as a brand that has a broad appeal, as well as one with strong roots that serve both customers and franchise owners well.
Rankings used multiple evaluation tools
For its first outing into rankings, the team at Franchise Help had to work through more than 100 different brands who entered the competition. According to Franchise Help, reviewers dug into the following factors in those assessments:
- Cost & Fees: Liquid Capital Requirement, Franchise Fee, Royalty fees
- Size & Growth: Growth rate, closures, years in operation
- Disclosure: Item 19 disclosures
- Support: Marketing Support, Operational Support, Training
Other factors were considered as well, so that the most well-rounded picture could be provided to Franchise Help’s readers.
Ranking joins long list of recognitions
Getting this kind of notice is an everyday occurrence for Chem-Dry, and also something that never gets ho-hum, notes Doug Smith, Senior Vice President of Franchise Development.
“There are a lot of magazines, websites and blogs out there taking a look at the ever-growing number of franchises,” Smith says. “There are more brands, and types, than ever before. Chem-Dry stands out because we’re a legacy brand that never stops reinventing itself, and also for our focus on serving both our end customers as well as our franchise owners to the best of our ability. We are pleased to be included with the other fine brands that Franchise Help singled out for their rankings.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise, with over 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses each day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity download our Free Franchise Opportunity Report. You also can learn more by visiting our research pages.
Enhanced Training & Coaching Help Chem-Dry Franchise Owners Maximize Opportunity
World’s largest carpet cleaning franchise offers world class training, where new and revised in-person and online education is designed to help owners throughout the life of their business
When someone becomes a Chem-Dry franchise owner, their onboarding experience is likened to “drinking from a fire hose.” And that’s understandable — there’s a lot to learn.
Over time, however, what can be a little overwhelming breaks down into manageable lessons about everything from marketing and advertising to scheduling employees, providing estimates to potential clients, ordering supplies and equipment, and all the other everyday functions of a thriving franchise.
New services, new training and development for Chem-Dry franchise owners
Even so, a good business is always evolving. Chem-Dry carpet cleaning franchises are no different, thanks to the addition of new service lines such as comprehensive cleaning for air ducts, dryer vents and area rugs that have come online in the past couple of years. And to help owners get the most out of not just offerings, but the business in general, Chem-Dry is always adding new training and development opportunities.
“We do a lot of training at our annual convention, and we also continue to add specialty training events on a variety of topics at different cities around the country throughout the year,” says Doug Smith, Senior Vice President of Franchise Development. “We also have added retreats that go into even more depth, so that owners can really dig into an area where they want to improve what they are doing.”
Mentoring services also boost performance
New and seasoned Chem-Dry cleaning franchise owners alike can take advantage of mentoring and extreme coaching programs, which provide individualized attention for a targeted approach to specific issues.
“Our goal is to help any franchise owner who may be struggling in an area, whether that’s online marketing or how to upsell when providing estimates to residential and commercial customers,” Smith says. “At the same time, we want to make sure we have the programming in place to help franchise owners who are doing well get even better with the latest best practices. In every case, we want our training and support to help owners be comfortable, confident and able to generate revenue and profit.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with over 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses each day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You also can learn more by visiting our research pages.
Chem-Dry Repeats on Entrepreneur’s Top Global Franchise List
World’s largest carpet cleaning franchise ranks high on prestigious annual list of global franchise opportunities for second year in a row
Chem-Dry, the world’s largest carpet cleaning franchise, is helping entrepreneurs thrive in business throughout the United States, as well as around the world. That’s been the case for more than 40 years during boom economies, as well as downturns, thanks to their always-in-demand services and exceptional brand recognition.
It’s also why, once again, Entrepreneur magazine has tapped Chem-Dry for its 2019 Top Global Franchises list — a showcase of the world’s best franchise opportunities. With operations in more than 55 countries, and more coming online all the time, Chem-Dry remains a perfect fit for this ranking, and this year it appeared at No. 60.
Global cleaning franchises are businesses that work anywhere
In compiling this list, Entrepreneur evaluators comb through dozens of franchise opportunities and review their financial performance, ease of operation and much more. The Chem-Dry floor cleaning franchise continues to win out thanks to all that it offers customers, as well as the world-class support franchise owners receive, says Doug Smith, Senior Vice President of Franchise Development.
“Entrepreneur knows what a good franchise is, as well as what makes a great one,” Smith says. “We’re back on this list, as well as many others, because Chem-Dry is a strong, stable performer in the carpet and floor-cleaning space, and also an easy-to-own business that’s been proven to work in many different cultures and settings.”
Chem-Dry’s core offerings continue to expand
Millions of print readers will see these rankings in print, not to mention more than 200,000 Entrepreneur App subscribers, according to the publication. That’s likely to create even more interest in Chem-Dry, both in the United States and abroad, where the brand continues to sign Master Franchise agreements in multiple global markets.
Why the ongoing success? To list just one reason, Chem-Dry is a scalable business, which appeals to first-time franchise owners anywhere. They can operate from their home vs. having to purchase or lease expensive commercial real estate. They can start with just carpet cleaning, for example, and then add other services, such as leather and upholstery cleaning, air duct and dryer vent cleaning, even commercial flooring work.
“Chem-Dry is growing because we never stop looking for new opportunities, such as our recent entry into wood-floor cleaning,” Smith says. “We find ways that franchise owners can efficiently, effectively and economically clean multiple surfaces, and do so in a way that thrills customers while also generating a good profit for that business owner.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with over 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses each day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry cleaning franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You also can learn more by visiting our research pages.
Realtor.com Turns To Chem-Dry For Home Maintenance Expertise
Websites that offer advice on home purchasing, maintenance and more rely on Chem-Dry’s carpet cleaning expertise in safe, effective and long-lasting whole home care
He’s doing a great job, even Realtor.com thinks so
Every season brings opportunity for Chem-Dry carpet cleaning franchise owners to build their business. There’s marketing to new clients and adding new services to add onto current clients’ ticket totals or job frequency. And there’s also getting calls from both new and current customers who read about Chem-Dry online.
For instance, a piece that ran earlier in the summer on Realtor.com talked about the importance of home maintenance during the summer months. The site offered up a list of easy ways to keep homes in great shape, led off by carpet cleaning and some sound advice from Chem-Dry.
National placements grow local business
Getting Chem-Dry’s name out in front of millions of readers is just one way that ongoing marketing support helps franchise owners maximize their local presence, says Doug Smith, Senior Vice President of Franchise Development.
“When a Chem-Dry franchise owner hears from someone who’s read an article like this, they aren’t just calling for a quote,” Smith says. “They have already identified the need, such as getting their carpets cleaned, and are coming to Chem-Dry because our name is known as a trusted resource. Much of the work has been done for that franchise owner, who just needs to visit the consumer and work out an estimate.”
Warm leads also provide upselling opportunities
And because those inquiries come from people who already are curious about services, that same franchise owner or member of their team can talk about wood-floor cleaning, air duct and dryer vent cleaning, granite renewal and so much more.
“When we achieve this kind of exposure, it opens the door for a lot of upselling,” Smith says. “Chem-Dry is a nationally known brand, and when you combine that with someone who’s simply gotten a reminder through an article that they should take care of some home maintenance, it’s a great opportunity to grow the business.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.
Chem-Dry R&D Team Keeps New Services Coming For Franchise Owners
A steady stream of innovation, from services to products and equipment, ensures every Chem-Dry franchise owner can meet client requests
When Chem-Dry first launched in the 1970s, its unique carbonating hot water extraction process was groundbreaking to the Home Services industry — and it still is. That service alone would be enough to build a strong franchise business on, but Chem-Dry has added much, much more to its lineup over the years.
“We have created a whole-home suite of services, all of which tie into our Healthy Home approach to cleaning,” explains Doug Smith, Senior Vice President of Franchise Development. “The goal has always been to provide exemplary service for customers, things they couldn’t get anywhere else. It’s why Chem-Dry has grown over time in the United States and around the world.”
New services create interest and demand
In just the last year alone, Chem-Dry cleaning franchise owners have been able to add air duct and dryer vent cleaning, as well as wood floor cleaning and VCT, or commercial floor, service. That’s on top of an area-rug cleaning program which was rolled out just a few months before and has proven very popular with franchise owners and clients alike.
“Our Chem-Dry R&D team pays a lot of attention to what consumers want, and so they can respond with the services that tie in well with Chem-Dry’s existing offerings,” Smith says. “The goal is to meet the demand for new services without overwhelming the franchise owners with a lot of new equipment and training.”
Adding service lines is easy and profitable
That’s accomplished by research and development that focuses on every aspect of service delivery: environmentally friendly products that are green certified; lighter, more durable equipment that’s easier for techs to move around and also more economical to operate; and service lines that drive interest and grow profits.
“At Chem-Dry, R&D is a lot more than creating new formulations for cleaning,” Smith says. “Our goal is to always be ahead of consumer demand so that when people call asking about something like granite renewal or leather cleaning, our franchise owners can respond with an affirmative answer, and then book that estimate appointment and land the business.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.
Local Search Association Recognizes Chem-Dry As Top Category Leader
Robust local marketing efforts that include strategies for print and digital awareness campaigns are a core area of support for Chem-dry franchise owners
The Local Search Association and Socii Inc. have released the first-ever Localized Social Marketing Benchmark Report, and Chem-Dry, our top-ranked floor cleaning franchise, is highlighted as a top category leader for its local social-marketing efforts.
“We were very pleased to be recognized by seasoned, professional social-media marketers,” says Doug Smith, Senior Vice President of Franchise Development. “Chem-Dry works very hard to provide our franchise owners with all the marketing tools they need to succeed. Over time that has meant everything from telemarketing to print flyers and mailers all the way up to and through localized websites and targeted social media campaigns.”
Report studies performance and other metrics
The Benchmark Report is a collaborative research project which examines the top franchise marketing brands on their performance in local social marketing including the localized presence, customer care (in the form of local ratings and reviews) and local community engagement. It was designed to help marketers understand the impact of localized social marketing to their respective businesses while providing good examples of what effective local social marketing looks like to help set a benchmark of success for practicing marketers.
The research studied a total of 163 franchise brands ranked on the Franchise Times Top 100 Largest Franchises List and/or Entrepreneur magazine’s list of the 100 fastest-growing franchise opportunities. The 10 industries covered were food and beverage, hotels, retail (general), business services, auto parts, home services, real estate, education, personal care, and retail (convenience). Each franchise was ranked on a 100-point scale, and scoring was determined by examining a random selection of locations for each brand on top LSM platforms including Google My Business, Facebook and Yelp. As a result, the research evaluated 16,000+ individual locations and a total of more than 50,000 local pages.
Marketing changes come quickly, and our brand is prepared
Adapting quickly to changes in how consumers get information about service providers, and read reviews, is core to Chem-Dry’s successful marketing strategy, both now and in the future.
“We are thrilled to see the local social marketing efforts Chem-Dry is executing are making a positive impact on the brand,” said Dan Tarantin, President and CEO of Harris Research, Inc., parent company of Chem-Dry. “This report is a great indicator of how we are seeing success with these initiatives and where we could improve the support provided to our franchise owners. Our main goal is to make sure we understand what our customers want and ensure they have a voice — social media is the best place for that.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry franchise opportunity
For in-depth details about the Chem-Dry franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.
